Clik here to view.
Sketching for innovation at the SA|UX forum
Sketching is an essential tool for innovation. If you don’t explore new ideas effectively and cheaply at the start of a project, you risk expensive failures. At the fifth SA|UX forum Cape Town meet-up,...
View ArticleClik here to view.
How to lose customers and alienate people
Originally published on Memeburn.com South African websites repeatedly make basic usability mistakes. The results: frustrated customers, negative brand impact, reduced online sales, and poor return on...
View ArticleClik here to view.
Design thinking: Make your business amazing
Originally posted on memeburn.com What is design? Most people will answer that question by pointing to a designed object – the iPhone, for example. Now that’s good design! The Mini Cooper. London’s...
View ArticleClik here to view.
Launch and learn – don’t crash and burn
“Launch and learn” is a great way to tune innovative, digital products to customer needs. But at worst, I’ve seen “launch and learn” used as an excuse for lazy, dysfunctional teams to launch...
View ArticleClik here to view.
Handing over control of your social profile?
Registering for a site using Facebook connect, or connecting an app to your Twitter account, asks such scary questions that you could be forgiven for backing out of the process. Zynga wants complete...
View ArticleClik here to view.
Flow project: 25% increase in registrations for MXit
Flow helped MXit create MXit 6: a stylish and easy-to-use new version of their mobile phone software across three types of handset. The project delivered a 25% increase in daily registrations in the...
View ArticleWork around your own irrationality and be better designer
We’re irrational. People like Dan Ariely and Daniel Gilbert have convinced us of that. Irrationality affects us in our roles as entrepreneurs, product managers, designers and developers. And it affects...
View ArticleClik here to view.
How to decide which form fields to delete
We often see marketing teams asking for heaps of information during signup. “How did you hear about us?” “What is your title?” (I’ve seen a title list that included not just Mr, Mrs and Ms, but His...
View ArticleClik here to view.
UX innovation in Africa: Culture and relevance
It’s rare to find black women working in technology. So, last week, I was delighted to find myself the only “pale male” on the panel at the Interact2013 UX in Africa discussion. The other three...
View ArticleClik here to view.
Designing journeys from the hamster’s point of view
Want to be “customer-centred?” Instead of designing from a birds-eye view, the simplest change to make is to use journey maps and design each step as the customer would experience it. On Saturday...
View ArticleClik here to view.
A unified product management framework
If you want to succeed as a digital businesses you need product management. But understanding what product management is, or what a product manager does, can be difficult. I thought a diagram might...
View ArticleDesigning for Behaviour change
I did a talk recently for the UX craft meet up ion Caep Town about designing for behaviour change. It’s a kind of glorified book report covering Dan Ariely, Nir Eyal and Stephen Wendell. All squeezed...
View ArticleUsability testing for agile software teams
I did a talk at Agile Africa last week. A couple of key points: The really valuable kind of user feedback often doesn’t just come to you. If you want good quality feedback, you have to go get it with...
View ArticleClik here to view.
Crossy road: 7 kinds of persuasive design techniques in a tiny package
The epic list of game mechanics at work in Crossy road, the hit iPad game, might inspire you to gamify whatever you’re working on. Crossy road is a simple and wonderful game, based on the arcade...
View ArticleMaking good software: UX, Agile and product management
This is my UX SA 2015 talk. It’s about how to do effective UX work with Agile teams, and support a product manager. It contains: persuasive, logical explanations of why we need to approach things with...
View ArticleClik here to view.
Design Thinking: How, why and why now?
The popularity of the term “Design Thinking” seems to be spiking at the moment. So I did a talk about it recently at Cape Town’s Western Cape Funding Fair. The talk is at the bottom. First – some...
View ArticleClik here to view.
A whopper of a usability issue – and the product lesson it teaches us
It was a big fat usability issue. I haven’t seen one like it for years: a broad, bamboozling beauty that ate 3 hours of my time. I thought I’d capture it here for you as a special treat. Donald Norman...
View ArticleClik here to view.
“Everything” I think about UX – and why
I was interviewed Anne Gonschorek, from Offer Zen. She wrote a great article about UX, that made more sense than most of the things I write. In it, I ramble on about… How designers think How to do...
View ArticleClik here to view.
A few tips on landing your first job in UX
I was invited to join in a session run by Bakery for people wanting to move into a career in UX. I touched on a few favourite topics including: How many UX designers it takes to change a lightbulb,...
View ArticleHow to make digital teams work better together
Effective team culture and communication is a key ingredient for delivering great products. Developers, designers and product people have really different priorities and styles, and getting them to...
View Article
